Why some brands shined in the COVID crisis?

  • Tata pledged $200 Mn for affected communities. The group’s IT arm was working on COVID tracking systems, and Tata-owned Hotel Taj offered free meals to healthcare workers. Tata has been always committed toward the future of communities it has operated, and this time was no different.
  • Mahindra Group has also done a remarkable job during the crisis. The firm has retooled its facilities to manufacture ventilators and low-cost sanitizers. The firm didn’t just operate as a business as usual but stepped up to solve the problem of community.

Why the response to the covid-19 crisis matters?

It’s no surprise that the world is moving toward responsible consumption where how brands enrich the community is an integral part of consumer decision making. That’s why we see a premium associated with the brands that invest in the local community via hiring locally or sourcing locally (neolocalism).

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ajitesh Abhishek

Ajitesh Abhishek

Product Manager at Google | Runner | Loves writing | Personal Blog-https://xupler.com/